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Frase Review 2026

by Frase

AI Content Research 30K+ Users SERP Analysis
4.5
★★★★★
Expert Rating
30K+
Users
SERP
Analysis
AI
Writing
Free
Trial
2016
Launch Year

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Überblick

Frase is an all-in-one AI-powered content research, writing, and optimization platform designed to help content creators produce SEO-optimized articles faster and more effectively. With over 30,000 users including marketers, agencies, and content teams, Frase combines powerful SERP analysis, AI content generation, and optimization tools into a streamlined workflow that takes you from research to published content.

What makes Frase unique is its comprehensive approach to content creation. The platform starts with deep SERP analysis to understand what's ranking for your target keywords, generates AI-powered content briefs with recommended headings and topics, and provides an AI writer to help draft content. The content optimizer then grades your work in real-time, ensuring it's fully optimized before publication. This end-to-end workflow makes Frase particularly valuable for teams that need to produce high-quality SEO content at scale.

Trusted by companies like HubSpot, Mailchimp, and Semrush, Frase excels at answering the key question: "What should I write about to rank for this keyword?" The platform's SERP analyzer pulls insights from top-ranking pages, identifies common questions people ask, and suggests content structure - all powered by AI to save you hours of manual research.

Schlüsselmerkmale

AI Content Brief

Automatically generate comprehensive content briefs with suggested headings, topics, and questions to answer based on SERP analysis.

SERP Analyzer

Analyze top-ranking pages for any keyword. Extract key topics, statistics, and content patterns that drive rankings.

AI Writer

Generate high-quality content paragraphs and sections using AI. Create first drafts faster with GPT-powered writing assistance.

Outline Builder

Build SEO-optimized content outlines by extracting headings from top-ranking pages. Start with proven structures.

Content Optimization

Real-time content scoring as you write. Get instant feedback on keyword usage, topic coverage, and optimization.

Question Research

Discover questions people are asking about your topic. Answer user intent with comprehensive, helpful content.

Analytics Dashboard

Track content performance, keyword rankings, and optimization scores. Measure the impact of your content efforts.

Integrations

Connect with Google Docs, WordPress, and other tools. Seamlessly integrate Frase into your existing workflow.

Vor- & Nachteile

Advantages

  • All-in-one content workflow
  • Powerful SERP analysis
  • AI content brief generation
  • Built-in AI writing assistant
  • Real-time optimization scoring
  • Affordable pricing for features offered
  • Great question research tool
  • WordPress and Google Docs integration
  • Fast content brief creation
  • Excellent for content teams

Disadvantages

  • AI writing quality varies
  • Learning curve for all features
  • Limited backlink analysis
  • Word limits on lower plans
  • Interface can feel cluttered
  • No mobile app
  • Search volume data not included
  • Occasional slow SERP analysis

Pricing Plans

PlanPreisArticlesHauptfunktionen
Solo$14.99/month4/month1 user, unlimited searches, basic AI writer, content optimization
Basic$44.99/month30/month1 user, unlimited searches, full AI writer, Google Docs integration
Team$114.99/monthUnlimited3 users, unlimited articles, API access, priority support, team collaboration

Best Use Cases

Frase Excels At:

  • Content Research: Quickly research and understand what content is needed to rank for target keywords
  • SEO Writing: Create fully optimized blog posts and articles with AI assistance and real-time scoring
  • Content Briefs: Generate comprehensive briefs for writers with all necessary SEO guidance
  • Question-Based Content: Identify and answer questions your audience is asking
  • Content Scaling: Produce more optimized content in less time with AI writing and automation
  • Competitor Analysis: Understand what competitors are covering and identify content gaps
  • Agency Work: Create client content briefs and produce optimized content efficiently
  • Content Teams: Standardize content creation process with consistent optimization across writers

May Not Be Ideal For:

  • Those needing advanced backlink analysis
  • Users wanting comprehensive keyword research tools
  • Writers preferring minimal AI assistance
  • Businesses needing technical SEO audits

How It Compares

Frase vs Surfer SEO

Frase provides an all-in-one solution with research, writing, and optimization in one platform. Surfer SEO specializes in content optimization with more advanced SERP analysis and better keyword research. Frase's AI writing capabilities are more developed, while Surfer's content editor is more refined. Frase is better for teams needing the full workflow from research to writing, while Surfer is ideal for those who already have writing processes and just need optimization.

Frase vs Clearscope

Frase offers more features including AI writing, content briefs, and research tools at a lower price point. Clearscope focuses purely on content optimization with superior accuracy and a cleaner interface. Frase provides better value and versatility for growing teams, while Clearscope offers more precise optimization for premium content. Choose Frase for an all-in-one solution, Clearscope for best-in-class optimization.

Letzter Beitrag

Unsere Empfehlung

Frase is an excellent all-in-one SEO content platform that offers exceptional value for content creators, marketers, and agencies. At just $14.99/month for the Solo plan, it's one of the most affordable ways to access AI-powered content research, writing, and optimization tools. The platform truly shines in its ability to take you from keyword to published content with comprehensive SERP analysis, AI-generated briefs, and real-time optimization scoring. While the AI writing quality isn't always perfect and may require editing, it's good enough to significantly speed up content creation. The Basic plan at $44.99/month is the sweet spot for most solo content creators and small teams, offering 30 optimized articles per month with full features. For agencies and larger teams, the Team plan provides unlimited articles and collaboration features that make scaling content production much easier. Frase may not have the most polished interface or the most accurate optimization scores compared to premium tools like Clearscope, but it more than compensates with its comprehensive feature set and affordable pricing. If you need an all-in-one content solution that handles research, writing, and optimization without breaking the bank, Frase is an excellent choice. The 5-day free trial lets you test the full platform before committing.

Screenshots & Interface

Explore Frase's interface:

Häufig gestellte Fragen

How does Frase's AI writer work?+
Frase's AI writer uses GPT technology to generate content based on your outline and SERP research. You can write paragraphs, rewrite existing text, or generate entire sections. The AI pulls context from your content brief and top-ranking pages to create relevant, on-topic content. While it produces good drafts, you should always review and edit AI-generated content for accuracy and brand voice.
What's the difference between Solo and Basic plans?+
Solo plan ($14.99/month) includes 4 articles per month with basic AI writing capabilities and is great for occasional content creators. Basic plan ($44.99/month) includes 30 articles per month, full AI writer with advanced templates, Google Docs integration, and is ideal for regular content production. Both include unlimited searches and SERP analysis.
Can Frase replace traditional keyword research tools?+
Frase focuses on content optimization rather than comprehensive keyword research. It doesn't provide search volume data or keyword difficulty scores. You'll still need tools like Ahrefs, Semrush, or Ubersuggest for finding keywords. Frase excels once you have target keywords - it helps you create optimized content for those keywords.
Does Frase work with WordPress?+
Yes, Frase integrates with WordPress through a plugin (available on Basic plan and above). You can optimize content directly in WordPress or write in Frase and publish to WordPress. The platform also integrates with Google Docs, allowing you to optimize content in your preferred writing environment.
How accurate is Frase's content optimization score?+
Frase's optimization score is generally reliable and based on analysis of top-ranking pages. However, it's not as refined as specialized tools like Clearscope or Surfer SEO. Use the score as a guide rather than an absolute measure. Focus on creating comprehensive, helpful content rather than just hitting a specific score.
Is there a free trial available?+
Yes, Frase offers a 5-day free trial that gives you full access to all features including the AI writer, SERP analyzer, and optimization tools. The trial includes 1 article document to test the platform. No credit card is required to start the trial, making it risk-free to evaluate if Frase fits your workflow.