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Overview
Maki is a Paris-based AI-powered skills assessment and video interview platform designed to help companies evaluate candidates based on skills and potential rather than CV credentials. The platform creates customized skill assessments, analyzes video interview responses, and provides objective candidate scoring — reducing the role of unconscious bias in early hiring screening. Maki's French origins and European focus give it strong GDPR compliance and sensitivity to European hiring regulations.
Maki's core philosophy is "skills-first" hiring: moving away from credential-based filtering (university name, prior employer prestige) toward objective measurement of the skills actually needed for the role. Assessments can test cognitive abilities, technical skills, personality traits, and role-specific competencies, all within a positive candidate experience.
In 2026, Maki has grown across Europe and expanded internationally, serving companies from startups to enterprises that want to make hiring more objective, faster, and fairer. The platform's AI analysis of video responses evaluates communication skills and consistency with responses, while specifically avoiding analysis of facial features or demographic characteristics.
Key Features
Custom Skills Assessments
Build assessments tailored to any role: cognitive ability tests, technical skills, situational judgment, personality, and role-specific competencies.
AI Video Interview Analysis
Analyzes candidate video responses for communication quality, response coherence, and engagement — without analyzing appearance or demographic features.
Bias Reduction Tools
Blind CV screening, structured assessment scoring, and bias awareness reporting help hiring teams make more objective decisions.
Candidate Experience Focus
Assessments designed to be engaging and respectful of candidates' time. Positive experience improves employer brand even for rejected candidates.
GDPR-Compliant Design
Built for European data protection requirements. Candidate data handling, retention policies, and consent management meet GDPR standards.
Analytics Dashboard
Comprehensive reporting on assessment results, pipeline diversity, time-to-screen, and predictive validity of assessments for job performance.
Pros & Cons
Advantages
- Skills-first approach reduces credential bias
- GDPR-compliant by design
- Positive candidate experience
- Video analysis without appearance/demographic analysis
- Good European market fit
- Strong analytics
Disadvantages
- Less established outside Europe
- Smaller brand vs US competitors like HireVue
- Assessment library less extensive than dedicated testing platforms
- Premium pricing for full features
Pricing Plans
| Plan | Price | Key Features |
|---|---|---|
| Starter | €199/mo | 50 assessments/mo, core features |
| Growth | €499/mo | 200 assessments/mo, video interviews, analytics |
| Enterprise | Custom | Unlimited, API, dedicated support, custom assessments |
Best Use Cases
Maki Excels At:
- European companies needing GDPR-compliant assessment
- Organizations prioritizing diversity and bias reduction
- High-volume screening for competitive roles
- Companies wanting to move beyond CV-based filtering
May Not Be Ideal For:
- Executive-level hiring (assessment less relevant)
- Very technical skills that need hands-on evaluation
- Companies outside Europe (some features optimized for EU regulations)
How It Compares
Maki vs HireVue
HireVue is a larger US-based video interview platform. Maki has stronger GDPR compliance, less controversy around facial analysis (Maki explicitly avoids it), and better candidate experience focus.
Maki vs TestGorilla
TestGorilla specializes in skills testing with a large question library. Maki combines skills assessment with video interviews and has stronger bias-reduction features.
Final Verdict
Our Recommendation
Maki represents the European approach to AI-powered hiring — rigorous, fair, and privacy-conscious. The skills-first philosophy, combined with explicit avoidance of problematic AI analysis (facial recognition, demographic inference), addresses the legitimate concerns about AI in hiring. For European companies wanting to improve hiring quality while meeting GDPR requirements and reducing bias, Maki is one of the most thoughtfully designed platforms available.