Try Profound
Overview
Search changed shape and most brands cannot see it happening. When a customer asks ChatGPT or Perplexity which product to buy, the answer either mentions you or it does not, and there is no Search Console telling you which. Profound built the measurement layer for that blind spot, and the market agreed emphatically: a $96 million Series C in February 2026 at a $1 billion valuation.
The platform tracks how brands appear across AI engines — citation frequency, sentiment, share of voice against competitors — and, most usefully, which specific source pages the engines pull from when they answer. That last capability is what makes it actionable rather than merely informative. Knowing you are absent from AI answers is depressing; knowing that a competitor's comparison page is the source being cited tells you what to write.
It is priced and built for enterprises, which is a fair reflection of who has the budget and the content operation to act on the findings. Smaller teams will find the analytical depth exceeds what they can realistically respond to, and lighter tools cover the basic question of whether you are being mentioned at all.
Key Features
Multi-Engine Citation Tracking
Monitors brand mentions and citations across the major AI answer engines rather than a single platform.
Source Page Attribution
Identifies which specific pages engines cite when answering, which converts measurement into a content plan.
Competitive Share of Voice
Compares your citation frequency against competitors on the prompts that matter commercially.
Sentiment Analysis
Tracks not only whether you are mentioned but how — being cited as the expensive option is different from being cited as the leader.
Prompt-Level Reporting
Visibility broken down by the actual questions buyers ask rather than by keyword volume.
Crawler Activity Visibility
Insight into AI crawler behaviour on your site, which is the upstream half of the problem.
Pros & Cons
Advantages
- The most complete AI search visibility measurement available
- Source page attribution makes findings directly actionable
- Multi-engine coverage rather than one platform
- Strong funding and enterprise validation reduce vendor risk
- Sentiment tracking catches the mentions that hurt
Disadvantages
- Enterprise pricing excludes small and mid-sized teams
- Requires a content operation capable of acting on the insight
- The category is young and best practice is still being established
- Measurement is not optimisation — the work still has to be done
Pricing Plans
| Plan | Price | Key Features |
|---|---|---|
| Enterprise | Custom | Priced on brand coverage, prompt volume and engine breadth |
Best Use Cases
Profound Excels At:
- Enterprise brands where AI search visibility affects revenue
- Understanding which content AI engines actually cite
- Competitive intelligence on share of voice in AI answers
- Justifying content investment with measurable AI visibility data
May Not Be Ideal For:
- Small businesses and independent publishers
- Teams without the capacity to produce content in response
- Anyone wanting a simple yes-or-no answer on brand mentions
How It Compares
Profound vs Goodie AI
Profound is the enterprise measurement platform with the deepest analytics; Goodie bundles monitoring with optimisation tooling and content generation. Profound tells you more; Goodie helps you do more.
Profound vs traditional SEO tools
Ahrefs and Semrush measure a search model that is losing share — Gartner's forecast of a 25 per cent decline in traditional search volume by 2026 has broadly materialised. They remain necessary; they are no longer sufficient.
Final Verdict
Our Recommendation
Profound is the serious tool in the most important new SEO category, and the funding reflects genuine enterprise demand rather than hype. Source page attribution is the feature that matters: it turns AI visibility from an anxiety into a content brief. The honest caveats are that it measures rather than fixes, and that enterprise pricing puts it out of reach for the smaller publishers who are arguably losing the most traffic to AI answers. If you have the budget and a content team, this is where to start. If not, LLMrefs covers the basic question for a fraction of the cost.