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Drift is a leading conversational marketing and sales platform that revolutionized B2B buyer engagement by replacing traditional forms with real-time conversations. Now part of Salesloft, Drift combines AI-powered chatbots, live chat, video messaging, and account-based marketing to help revenue teams connect with high-intent buyers at the right moment.
What makes Drift stand out is its focus on eliminating friction in the B2B buying journey. Instead of making visitors fill out forms and wait for callbacks, Drift enables instant conversations with sales reps or AI chatbots that qualify leads, book meetings, and answer questions in real-time. For companies embracing conversational revenue strategies, Drift provides the platform to transform website visitors into pipeline opportunities.
Características Principais
AI-Powered Chatbots
Intelligent bots that qualify leads, answer questions, route conversations, and book meetings automatically based on visitor intent.
Live Chat & Routing
Connect visitors with the right sales rep instantly. Smart routing based on account data, territory, and availability.
Video Messaging
Send personalized video messages in chat conversations. Humanize digital interactions and build relationships faster.
Account-Based Marketing
Target high-value accounts with personalized chat experiences. Integrate with ABM platforms and prioritize target accounts.
Meeting Scheduler
Embedded calendar booking within chat. Automatically find times that work and reduce scheduling friction.
Email & Playbooks
Continue conversations via email when visitors leave. Pre-built playbooks for common sales scenarios and use cases.
Additional Enterprise Features
- Conversational Landing Pages: Replace forms with chat-based experiences that increase conversion rates
- Intent Detection: AI identifies high-intent visitors based on behavior and engagement patterns
- Real-Time Notifications: Alert sales reps when target accounts or VIPs visit your website
- Custom Bot Builder: Create sophisticated conversation flows without coding using visual builder
- Analytics & Insights: Track conversation metrics, conversion rates, pipeline contribution, and rep performance
- Mobile Apps: iOS and Android apps for sales teams to engage visitors on the go
Pros & Cons
Advantages
- Pioneered conversational marketing category
- Excellent user experience and interface design
- Strong ABM capabilities for enterprise sales
- Powerful integrations with CRM and sales tools
- Real-time engagement drives faster conversions
- Video messaging differentiates from competitors
- Proven ROI for B2B companies
- Now integrated with Salesloft ecosystem
- Easy implementation and setup
- Excellent mobile apps for sales teams
Disadvantages
- Premium pricing - can be expensive for SMBs
- Requires active sales team to maximize value
- Bot customization can be complex
- Best for high-traffic B2B websites
- May overwhelm visitors if not configured properly
- Integration with some tools requires custom work
- Reporting could be more comprehensive
- Learning curve for advanced playbook creation
Planos de preços
| Plan | Price | Key Features |
|---|---|---|
| Premium | $2,500/month | Live chat, chatbots, email, meetings, 10 seats, basic integrations |
| Advanced | Custom | Everything in Premium + ABM, custom bots, advanced routing, video |
| Enterprise | Custom | Full platform, unlimited seats, premium support, dedicated CSM, Salesloft integration |
Note: Pricing starts at $2,500/month for Premium plan. Advanced and Enterprise pricing varies based on company size, features, and Salesloft bundle options. Annual contracts typically required.
Integrations & Ecosystem
Native Integrations
- CRM: Salesforce, HubSpot, Microsoft Dynamics, Pipedrive
- Sales Engagement: Salesloft (native integration), Outreach
- Marketing Automation: Marketo, Pardot, HubSpot, Eloqua
- ABM Platforms: 6sense, Terminus, Demandbase
- Calendar: Google Calendar, Office 365, Calendly
- Analytics: Google Analytics, Segment, Clearbit
- Data Enrichment: ZoomInfo, Clearbit, 6sense
Casos de Melhor Uso
Drift Excels For:
- B2B SaaS Companies: High-velocity sales teams engaging website visitors in real-time
- Account-Based Marketing: Enterprise sales targeting specific high-value accounts with personalized experiences
- Inbound Sales Teams: Converting website traffic into qualified conversations and booked meetings
- Marketing-Sales Alignment: Creating seamless handoffs from marketing to sales conversations
- Product-Led Growth: Engaging trial users and free tier customers to drive conversions
- Event Follow-Up: Capturing webinar attendees and event visitors while they're engaged
May Not Be Ideal For:
- Low-traffic websites with limited visitor volume
- B2C consumer businesses (designed for B2B)
- Small teams without dedicated sales resources
- Budget-conscious startups (premium pricing)
- Companies with complex technical products requiring deep expertise
Veredito Final
Our Recommendation
Drift is the gold standard for conversational marketing and sales in B2B. Its combination of AI-powered chatbots, live chat, and video messaging creates engaging buyer experiences that drive measurable pipeline growth. The platform excels for mid-market and enterprise B2B companies with active sales teams and meaningful website traffic. Integration with Salesloft enhances its value for revenue teams using the broader sales engagement ecosystem. While pricing is premium, the ROI from faster lead response, increased meeting bookings, and improved conversion rates justifies the investment for qualifying use cases. Smaller companies or those with limited traffic should consider more affordable alternatives like Intercom, HubSpot Chat, or Qualified.
Capturas de tela & Interface
Explore Drift's interface:
